Car Alpha
Vehicle Intelligence Platform

Cookie Policy

This Cookie Policy explains how Car Alpha (caralpha.com) uses cookies and similar tracking technologies. We believe in transparency about our data practices. This policy is part of our Privacy Policy and should be read alongside it.

Effective Date: February 15, 2026  |  Last Updated: February 15, 2026

What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites function properly, improve user experience, and provide information to site owners. Cookies can be "first-party" (set by the site you are visiting) or "third-party" (set by a service used by the site, such as an analytics or advertising provider).

Cookies We Use

Essential Cookies
These cookies are necessary for the website to function and cannot be disabled. They include cookies that enable core functionality such as page navigation, security, and accessibility preferences. They do not store any personally identifiable information.
Duration: Session to 1 year  |  Type: First-party
Analytics Cookies
We use analytics cookies to understand how visitors interact with Car Alpha. These cookies collect information about pages visited, time spent on the site, and general navigation patterns. This data is aggregated and anonymized, and is used solely to improve site performance and content.
Duration: Up to 2 years  |  Type: Third-party
Affiliate & Marketing Cookies
When you click an affiliate link on Car Alpha, the affiliate partner may set cookies to track the referral. These cookies allow our partners to attribute the referral and enable us to earn commission on qualifying actions. We do not use cookies for behavioral advertising or retargeting.
Duration: 30 days to 1 year  |  Type: Third-party
Functionality Cookies
These cookies remember choices you make on the site, such as theme preferences or recently viewed vehicles. They enhance your experience but are not essential for the site to function. No personally identifiable information is stored in these cookies.
Duration: Up to 1 year  |  Type: First-party

Other Tracking Technologies

In addition to cookies, we may use the following technologies:

  • Local Storage: Used to store non-sensitive preferences and cached data in your browser for improved performance. The VIN scanner, for example, may use local storage for temporary processing data that is cleared after use.
  • Pixel Tags / Web Beacons: Small transparent images that may be used by analytics services to count page visits and measure engagement. These do not collect personally identifiable information.

Managing Your Cookie Preferences

You can control and manage cookies in several ways:

  • Browser Settings: Most browsers allow you to view, manage, and delete cookies through their settings. You can configure your browser to block all cookies, block third-party cookies, or alert you when a cookie is being set.
  • Opt-Out Tools: Many analytics providers offer opt-out mechanisms. For example, you can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.
  • Do Not Track: Car Alpha respects "Do Not Track" (DNT) signals sent by your browser where technically feasible.

Please note: Disabling certain cookies may affect the functionality of Car Alpha. Essential cookies cannot be disabled as they are required for the site to operate.

How to Delete Cookies by Browser

Google Chrome
Settings → Privacy and Security → Cookies and other site data
Mozilla Firefox
Settings → Privacy & Security → Cookies and Site Data
Safari
Preferences → Privacy → Manage Website Data
Microsoft Edge
Settings → Cookies and site permissions → Manage and delete cookies

Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for operational, legal, or regulatory reasons. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.

Contact Us

If you have questions about our use of cookies or this policy, please contact us: